Do you ever wonder what potential customers really think when they visit?
I can organise for a single, or team of Mystery Shoppers to make enquiries, assess your print and online marketing and visit open events. Detailed and summary reports, including comparisons (if appropriate) will be put together and visits can be repeated on a regular basis to track performance.
“Ruth attended one of our Junior School open mornings and, more recently in September 2015, our Sixth Form open evening, as a Mystery Shopper. In both cases her extensive and thorough reports highlighted areas for improvement and drew our attention to details which we had not picked up on. We have already followed up a number of her recommendations from the earlier Junior School report and, as a result, customer satisfaction at our open mornings has significantly improved, as measured by questionnaires completed by visitors on the day. Her recommendations from the Sixth Form open evening have resulted in a complete re-think for our next recruitment season, starting in September 2016, with a number of new initiatives planned for Sixth Form recruitment.”
Marek Nalewajko, Director of Marketing, St Benedict’s School, Ealing